Privacy Policy
Introduction
The Elegant Pet Co. respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us or purchase products from us.
For the purposes of this Privacy Policy, “we”, “us” and “our” refer to The Elegant Pet Co.
Information We Collect
Depending on how you use our website, we may collect the following information:
Information you provide to us
This may include:
- your name;
- billing and delivery address;
- email address;
- telephone number;
- order details;
- products purchased;
- information you provide when contacting us;
- information provided when requesting a return, refund or other customer service assistance; and
- information you provide when creating an account, where accounts are available.
We only ask for information that is reasonably necessary for the relevant purpose.
Payment information
Payments are processed through the payment provider available at checkout.
We do not normally receive or store your complete payment card number or security information.
Payment providers may collect and process payment information in accordance with their own privacy policies.
Website and technical information
When you visit our website, certain technical information may be collected automatically.
This may include:
- IP address;
- browser type;
- device type;
- operating system;
- pages visited;
- referring website;
- approximate location derived from IP address;
- date and time of visits; and
- information about how the website is used.
Some of this information may be collected through cookies or similar technologies.
How We Use Your Information
We use personal information where necessary to:
- process and fulfil orders;
- arrange delivery;
- communicate with you about your order;
- process payments;
- deal with returns, refunds and complaints;
- provide customer support;
- maintain customer and transaction records;
- prevent and detect fraud or misuse;
- maintain and improve our website;
- understand how our website is used;
- comply with legal and regulatory obligations; and
- protect our business and the security of our website.
We will only use your personal information for purposes that are lawful and appropriate.
Our Lawful Bases for Processing
Depending on the circumstances, we process personal information using one or more of the following lawful bases:
Contract
We need to use certain information to process and fulfil an order you have placed with us.
For example, we need your name and delivery address in order to arrange delivery.
Legal obligation
We may need to retain or process information in order to comply with legal, accounting, tax or regulatory requirements.
Legitimate interests
We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
This may include maintaining website security, preventing fraud, improving our services and managing customer relationships.
Consent
Where consent is required, we will ask for it before carrying out the relevant processing.
You can withdraw consent where consent is the lawful basis for processing.
Sharing Your Information
We do not sell your personal information.
We may share information with trusted third parties where this is necessary to operate our business or fulfil your order.
These may include:
- our fulfilment and dropshipping partner;
- delivery and courier companies;
- payment service providers;
- website hosting and technical service providers;
- WooCommerce and related website services;
- email and communication service providers;
- professional advisers where necessary; and
- government, regulatory or law-enforcement authorities where we are legally required to do so.
Order Fulfilment
Some of our products are fulfilled by our fulfilment partner.
When you place an order, we may need to provide the fulfilment partner with information such as your name, delivery address, contact details, order number and the products ordered.
This information is used to fulfil and deliver your order.
We only provide information that is reasonably necessary for this purpose.
International Data Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that suitable safeguards are in place where required.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
We may need to retain certain information for longer where required by law, including financial and transaction records.
Customer service correspondence may also be retained for an appropriate period so that we can deal with queries, complaints, returns or disputes.
When information is no longer required, we will securely delete it or otherwise dispose of it appropriately.
Cookies
Our website uses cookies and similar technologies.
Some cookies are necessary for the website to operate, including functions such as shopping baskets, checkout and account functionality.
Other cookies may be used to understand how visitors use our website, improve our services or provide other functionality.
Where required, we will ask for your consent before placing non-essential cookies on your device.
You can control or block cookies through your browser settings and, where provided, our cookie consent tools.
Please note that blocking some cookies may affect the functionality of the website.
Marketing
We may occasionally send marketing communications where we have a lawful basis to do so.
Where consent is required, we will only send marketing communications where you have given the appropriate consent.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending essential communications relating to orders, payments, deliveries, returns or other transactions.
Your Rights
Depending on the circumstances, you have rights under UK data protection law, including rights to:
- access the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete personal information where there is no good reason for us to continue processing it;
- ask us to restrict processing in certain circumstances;
- object to certain processing;
- request the transfer of certain personal information to another organisation where applicable;
- withdraw consent where we rely on consent; and
- complain to the Information Commissioner’s Office.
These rights are subject to certain legal conditions and exemptions.
How to Exercise Your Rights
If you wish to exercise a data protection right or have a question about how we use your information, please contact us:
The Elegant Pet Co.
Email: contact@elegantpetco.store
We may need to verify your identity before responding to certain requests.
Complaints
If you are concerned about how we have handled your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
The ICO provides information about data protection rights and how to make a complaint through its website.
Children’s Privacy
Our website is intended for general consumers and is not specifically directed at children.
We do not knowingly collect personal information from children where this would be inappropriate or unlawful.
If you believe that a child has provided us with personal information that we should not hold, please contact us.
Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal requirements.
The latest version will be published on this page.
We recommend checking this page occasionally for updates.
Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact:
The Elegant Pet Co.
Email: contact@elegantpetco.store
